The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no? Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. Some of these brands created […]
Digital Marketing
Does Your Nonprofit Need Marketing Automation?
Every marketing team is overworked. We’re all looking for ways to maximize the ROI on our efforts. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results. Of course, implementing a market automation system takes some money and know-how, which raises the question whether the investment […]
10 Tried-and-True Tips for Sales and Marketing Alignment
My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … […]
9 Reasons Why Your New Business Program Is Failing
A whopping 66% of agencies have no plan in place to develop new business. And among those who say they do have a plan, their strategy might not be as comprehensive as it needs to be to keep the sales pipeline from drying up. In fact, it seems like many agencies are leaving their new business […]
How to ‘Un-Stock’ Your Photography: 8 Examples That’ll Change the Way You Choose Photos
With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used […]
