Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise. Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going […]
Digital Marketing
Why Empathy Is the Key to Being More Creative
Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel, no one would deny that the invention is creative, but it’s not likely to be hailed as the next big thing in transportation. Creativity needs to be informed by real perspectives and grounded in a real-world […]
9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
Lead magnets are an effective technique for gaining a prospect’s contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that? In this article, I want to show you nine different lead […]
How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
With the average attention span dipping to just 8.25 seconds — as short as that of a goldfish— today’s marketers are tasked with creating content that’s engaging enough to appeal to distracted consumers. With that in mind, Snapchat — a real-time messaging and multimedia app — has become an increasingly attractive channel for those looking […]
5 Ways to Control Your Email Addiction [Infographic]
If you’re among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email. And you can chalk it up to dopamine — the neurotransmitter that makes us keep doing stuff that feels rewarding. Back in the day, those […]
