With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook’s targeting options make it easier for you to get your ads in front of the people you really care about, it’s ultimately up to you […]
Digital Marketing
Why Virtual Agencies Might Be More Creative
I wrote this post by the pool. Not by my pool — I don’t have one — but by a pool. It was 104 degrees. Since I recently left behind big New York agency life to focus exclusively on writing and consulting, I’m able to do that — work by pools. I can work when […]
12 Blogging Mistakes Most Beginner Bloggers Make
Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer […]
Make Personas for Your Nonprofit [Free PowerPoint Templates]
Who are you marketing to? It’s a question that’s all-at-once simple, yet hard to answer in short and with confidence. For many nonprofits, this question is a vital one. With limited marketing budgets, and stretched resources nonprofits of all shapes and sizes cannot afford to waste their efforts on marketing that is not tailored to the right audiences. That’s where personas […]
22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]
Despite its impressive reach — over 300 million daily active users and counting — it took some time for marketers to realize the business potential of Instagram. Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you […]