It is official. WordPress 5.0 is rolling out November 19, 2018…. Are you ready for the WordPress Gutenberg Update? There is a lot of talk in the WordPress Community about the upcoming release of WordPress 5, and for those that don’t know, this new update will include a brand new editor that is being referred […]
Help Thy Client
Help Thy Client – Choosing a Web Development Company
Folks, I see this issue come up time and time again. It’s like a dating service hookup gone horribly wrong. A client chooses a web development company (sometimes a web design company…and yes the difference isn’t all that subtle) that they THINK are suited to accomplish their goals , they TRY to communicate their needs […]
Help Thy Client – Planning your Email Marketing Strategy
The age old question that I hear time and time again from clients is, how often can I email my database? I have to admit, when I get this question, red flags go off. It’s like a relationship in a Woody Allen movie. If you have to ask, then it probably means the romance is […]
Help Thy Client – Building Content based on your Customer’s FAQs
Since content (quality content!) plays an important part in a lot of marketing and branding initiatives, it’s always a great idea to think of wider concepts for creating that content. Rather than trying to anticipate the content your business needs to create one piece at a time, an effective approach is to go wider with […]
Help Thy Client – Content Marketing 101
When you Write, you’re Right. Okay, the title is more clever than it is accurate, but I wanted to start this introduction to content marketing off with how it’s an attainable strategy for businesses, before I talked about how its not as easy as you think. As it implies, content marketing is about the creation […]
