SMALL BUSINESS MARKETING PACKAGES

Google Search Ads
Drive more traffic and leads with Google Ads. Your text ads should appear when customers search for businesses like yours. Google averages 63,000 search queries per second and if someone is looking for a business like yours, you need to be sure that you are showing up ready to serve! A well-orchestrated Google Ads campaign can put you at the top of search results immediately, so you can reap the rewards.

Google Display Ads & Retargeting
Display ads are ads that are shown on the articles, videos, or websites that consumers browse. With Google Display Ads, we will serve your ads on the Google Network, a collection of over two million websites that reach over 90% of internet users across the globe. Our retargeting program is a form of online advertising that enables us to show targeted ads to users who have already visited your site, so that you can stay top of mind.

Facebook Ads
Facebook has a massive audience. Over 2 billion users’ login to the platform every month, and it’s impossible to scroll through a news feed without seeing a targeted ad. If you want eyes on your ads, there is no better social media platform around. It’s especially useful for targeting local audiences who care about small business.

Email Marketing
Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story. We will provide fully responsive design, coding and deployment to your database in the email service provider software of your choice. If you do not have an email platform, we can also help arrange the setup of a new account.

CRM – Customer Relationship Management Software
For your marketing automation needs, we partner with SharpSpring – CRM Platform & Customer Relationship Management System. SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. What is marketing automation and why should you consider SharpSpring? Its tools can help enhance your conversion process by automating marketing tasks and sales follow ups. Automate every buyer journey without sacrificing personalization—the only way to scale growth. The platform has so many features beyond just email marketing, we can’t list them all, so read more here. If you want to keep up with your customers and connect with them on every level, this CRM is a must have!

Business Review
A business review is one of the first steps necessary for us to learn more about you and your business as well as your product or service. We will meet to discuss your business model and current marketing practices as well as what you consider a success. Through this introduction/on-boarding process, we’ll gain the information we need to take a deeper dive into your marketing assets so that we can identify any barriers and offer recommendations.

Website Review and Recommendations
We will review your website for factors such as Usability, Mobile Responsiveness, Calls-to-Action, Conversion Rate, Branding, Overall Design, Website Load Speed, Email Signup Options, Products, Services and more. Once the review is complete, we will recommend any changes that would have the biggest impact for users and conversions, ensuring you’re getting the best return on every dollar that you invest in your website and marketing efforts.

Google Analytics Integration
Making sure that your website contains the Google Analytics code snippet is essential in tracking and understanding your website visitors. The platform pools real-time site information for a comprehensive view into user acquisition, audience demographics, user behavior flow, completed conversion goals and so much more. We can create custom multi-channel funnels and events to segment and track user data so that we can analyze user activity, performance, and engagement in order to assure that you get the most ROI from your advertising.

Landing Page Optimizations
Making sure that the page on your site that you will be leading users to from your advertising is user friendly and optimized for conversions can make all the difference in your return on marketing investment. We will review your landing page and make recommendations for best practices. Depending on the package that you choose, we may even develop a brand new page specifically for your marketing efforts.

Website Visitor & Tracking Reporting
Web visitor tracking gives us a detailed understanding of your users’ locations, demographics, click rates, bounce rates, overall traffic and how they came to be on your site. It can help us identify their needs, behaviors, and frustrations so our team can create a more satisfying and useful website experience. We’ll create custom URL’s and implement Pixel Tags for all marketing campaigns and make sure that your site is properly set up with the proper Cookie protocol.

Agency Analytics Monthly Marketing Reports
Switching between platforms is a pain—at least it used to be. With over 70 marketing integrations, our Agency Analytics program will allow you to have access to all the data from multiple platforms in one central location. From Web Analytics, SEO, PPC, Social, Email, Call Tracking, and more, no matter your need, we will create a customized dashboard that shows your analytical stats as well as all campaign results.

Blog Posting
Blogs provide more shareable content than just your products or service posts for consumers to share across social media. They are a great way to educate your customers, provide tips or how-tos, and create more connections with your brand. There are so many benefits to posting blogs regularly, they will give you more exposure and visibility on the web as well as help improve your SEO rankings.

Content Calendars
Content calendars are important to help keep your content marketing well-organized and on track. It helps with initial brainstorming, which saves everyone from last-minute disastrous planning as well as helping produce content consistently. Depending on your business and its seasonality, you may need these broken quarterly or monthly.

Google My Business Listing Optimization
Your Google Business profile absolutely essential to your business! This service enables you to manage how you appear online across Google. It can help your business stand out on Google Search and Maps, as well as improve SEO! You can include pictures, contact info, exact location and more to showcase your business. Not only will it strengthen your business reputation, but you can also connect with customers, post updates, list your products and services, and accept online orders.

Google Search Console Integration
This service helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. Search Console helps you understand and improve how Google sees your site. It’s tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

Organic Search Keyword Ranking Report
We will provide you with a monthly search engine ranking report for your target keywords. It will include detailed ranking information including keyword positions, trends, search volumes, and invaluable competition metrics. This allows you to see all of the keywords that your domain has pages ranking for in Google’s top 100 results.

Organic Social Media Postings
We will provide a monthly social content calendar and manage your organic postings on up to two of your main social channels. We will provide a regular stream of content (posts and/or rich media) that will entice the right audience, incorporating your look/feel and brand positioning into a cohesive brand story that is communicated to target audiences to create awareness and a positive perception of the brand across social channels.

Website Interstitial Integration
Pop-ups on your site usually include an informational or promotional offer that displays on top of your content. They are designed to capture your users’ attention quickly. Typically, popups include a call to action (CTA) in an attempt to get your visitor to go do something you want them to. They can provide specific information, promote an offer, collect visitor information, or all of the above.