Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media. From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand […]
The Agency Pricing & Financials Report [New Data]
What KPIs are other agency owners tracking? What should my profit margin be? How many clients do I need to make $X per year? What sources generate the most and best leads? These are just a few of the common questions agency owners and leaders ask themselves. Leading an agency is a challenging pursuit — […]
7 User Experience Tests to Do When Redesigning Your Website
Designing your website can be a long and expensive process. To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. By revealing flaws in competitors’ websites as well as flaws in your current website, you can save time and money during your redesign. […]
Typography Tutorial for Beginners: Everything You Need to Learn Typography Basics
Like many of you, I’m a trained marketer and more of a “do-it-yourself” designer. Sure, I read through The Marketer’s Crash Course in Visual Content Creation and learned some sweet PowerPoint and Photoshop tricks that have helped me a lot with my content marketing job. But I really wanted to take my design skills to the next level. So […]
How to Measure Your Sc hool’s Marketing Funnel
Your school has already been publishing some content to start capturing email addresses from potential students and parents. Perhaps you’re even seeing a boost in enrollment already. It’s working! It must be working – right? The beauty of digital marketing is you can actually connect the dots all the way through your enrollment funnel. You […]