Video is one of the most discussed marketing tools around, and certainly one of the most hyped. Cisco estimates that it will comprise 82% of all web traffic by 2020. And as the head of an inbound marketing agency with an in-house video department, I’ve seen first-hand the power of video. Our clients have used […]
18 Tips for Planning a Flawless New Product Launch
If your product team is working on the next big thing, there ought to be an equally awesome launch plan in the works to accompany it. While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there’s actually much more to it than that. Quite simply: […]
5 Smart Ways Marketers Can Prepare for Unexpected Changes
Let’s face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses — from stock market instability to events like Brexit. And as a result, it’s likely that many people are likely feeling a little less certain about their strategies than they did a year ago. Now, I’m not […]
Busting the Top 3 Google AdWords Myths
If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn’t a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. So, why has […]
How to Figure Out If You’re Ready for a Career Change
A major career change — like becoming your own boss, switching to a new industry, or taking on a completely different job — can be extremely rewarding. But it’s also usually hard, stressful, and risky. That’s why being all in is essential. After all, you don’t want to wake up in a cold sweat one […]