If you have ever run a Google AdWords campaign, you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch? It is up to us to utilize them. Today, I am talking about an advanced feature that can help advertisers […]
Boost Your Business with Live Chat
Timing is everything when it comes to sales, which is why it’s so important to reach the customer at the right time, with the right message. What timing could be better to engage customers than real-time while they are viewing products/services on your website? Let’s discuss an underutilized tool called live chat and see how […]
13 Networking Mistakes You Need to Stop Making
When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time. So why does it seem so unpleasant sometimes? It can feel fake, it’s exhausting, and frankly, standing alone in a […]
Turn Your School’s Website into an Application Generating Machine
Picture your website as a home. Your prospective student database lives in this home. You want your school’s website to gather and store as much information as possible from prospective students. To get these prospects to enter your home (i.e.database) and provide that information, you need to create as many doors as possible. Your website […]
The Rocket Science of Social Media Marketing
At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. The organization manages more than 500 social accounts. Imagine what their analytics must look like! From broad agency accounts to specific accounts dedicated to certain NASA missions, […]