On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect. Instagram is positioning […]
How Credit Unions Can Use Inbound Marketing to Grow and Retain Membership
According to CUNA’s First Quarter 2016 Economics and Statistics report, credit union memberships is continuing its climb upwards. Are you getting your share? Of course, the quarterly report also finds that asset growth is slightly down. This means the pressure is on not only to find new members, but to find the right new members […]
How to Prevent Your Best Clients From Leaving (And Stop the Endless New Business Cycle)
New business is everything, right? Wrong! While new business is obviously important, there’s something else you should be laser-focused on to drive more long-term revenue: retention. One of the most important (and often overlooked) things to concentrate on when growing an agency is retention. An obsession with bringing in new business is understandable — and to […]
6 Features That Make Premium Web Hosting Worth the Money
One morning, I opened the website of a company I worked for, and it was gone. Completely gone. There was nothing there but a profane salutation in Russian. The site had been built by employees in the IT department. They were no longer with the company. I called IT to see if we could restore the site. […]
How to Take Your Own Professional Headshot: A Budget-Friendly Guide
Your headshot is kind of like the logo for your personal brand. Like a business logo, it’ll show up everywhere you showcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures, and so on. And, also like a business logo, it’s a great opportunity for you to use imagery to make a lasting, positive impression […]