When I made my start in the working world, I believed a terrible lie about my inbox. I thought that the best employees respond to emails immediately. So of course, I prided myself on replying to emails quicker than any of my coworkers — even if that meant dropping whatever important task I was supposed […]
What to Do When You Don’t Trust Your Client
Years ago, my Ammirati & Puris colleagues presented a final version of a television commercial we were creating for Compaq Computer (now a subsidiary of Hewlett-Packard) to a gathering of client contacts. The spot was good, but it was a bit dark, a point made to us by one of our lead clients. The possibility of […]
12 of the Best Facebook Post Ideas for Facebook Lead Generation
Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more […]
5 Smart Reasons to Create Content Outside Your Niche
Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time. Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you’re first starting out, […]
7 Simple Survival Rules for First-Time Managers
Marketing agencies across the U.S. are in the midst of a revenue boom. In 2015, agency revenue increased 6.5% to a record $46.8 billion. This means more hiring, more promotions, and more new leaders trying to find their footing in the challenging agency landscape. Taking on a new position of power can be a massive adrenaline rush, but the […]