As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites. According to HubSpot’s State of Inbound 2014, marketing teams that are generating
Digital Marketing
Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
Over the years, I’ve noticed that there are certain brands that have managed to stay on top of cool social media trends. I know how hard it is to keep up with all the changes. There’s a lot going on in that world. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and once […]
How to Create a Content Strategy That Actually Drives Organic Traffic
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic?
Does Your Marketing Strategy Align With Your Goals? A Story
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The way you go about setting goals is all wrong. You may not even be aware of it. And the
A 28-Day Training Plan for Becoming a Better Writer
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Nowadays, we’re often overridden with self-improvement plans, from 21-day diet plans to six-week courses that teach foreign languages. So why shouldn’t those of us who must create content for the gaping maw of the internet have our own […]