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Digital Marketing
3 Real-Life Examples of Incredibly Successful A/B Tests
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact […]
Say ‘Yes’ to Drugs? The History of Pharmaceutical Marketing
Mom, I know you might have freaked out a bit when you read that headline. But don’t worry! The whole “Say ‘Yes’ to Drugs” bit isn’t me advocating for drug use: I’m just making a tongue-in-cheek reference about pharmaceutical marketing messages. Ultimately, pharmaceutical companies do want consumers to say “yes” to drugs — their drugs.
Speak Your CEO’s Language: 3 Ways to Show Marketing’s Impact on Revenue
As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: […]
Why Are Infographics So Darn Effective? [Infographic]
We all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text. Why is that? Our brains do less work to digest visual content, first of all.