We all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text.
Why is that? Our brains do less work to digest visual content, first of all. And, more compellingly for marketers, visual content drives more traffic and engagement than plain text does.
To show us the data on why visual content and infographics are effective — and why brands can benefit from using infographics in their marketing — check out this infographic by Market Domination Media.