Congratulations! You’ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title … the hard work is all done, right? Right? Not so fast, my friend.
Digital Marketing
Why Coupons Work [Infographic]
My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to? You might think that I’d go right next […]
The Ghostwriter’s Go-To Guide for Running Great Interviews
We all know that business blogging is one of the core tenets of inbound marketing. It helps drive traffic to your website, convert that traffic into leads, establish authority, and ultimately drive long-term, bottom-line results. With all of those benefits, you’d think executives would be lining up at your cube, laptop in hand, ready to […]
New Data Shows European Marketers Aren’t Lagging Behind North America
There’s a misconception floating around the marketing world that European marketers are 12-18 months behind their North American counterparts in adopting new marketing paradigms. While this may have been true in the past, European marketers have progressed in leaps
Where Keywords Fit Into the Future of SEO
“What’s in a keyword? That which we call a rose by any other name would smell as sweet.” – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard) You might remember analyzing that oft-quoted Romeo & Juliet line in high school English