Since content (quality content!) plays an important part in a lot of marketing and branding initiatives, it’s always a great idea to think of wider concepts for creating that content. Rather than trying to anticipate the content your business needs to create one piece at a time, an effective approach is to go wider with […]
Product Crunch – Basecamp Project Management
Basecamp: Collaborate, Manage, Track, Report As the virtual office becomes more commonplace, and more and more of your staff or team members telecommute to work ever day, your business needs a tool to keep the wheels on the bus. And that tool is Basecamp. Basecamp is pretty straightforward as tools go. It’s succinctly called a […]
Help Thy Client – Content Marketing 101
When you Write, you’re Right. Okay, the title is more clever than it is accurate, but I wanted to start this introduction to content marketing off with how it’s an attainable strategy for businesses, before I talked about how its not as easy as you think. As it implies, content marketing is about the creation […]
Product Crunch – AddThis Content Distribution Tools
Quick Way to Give your Content Legs Never spend time and effort (and money!) on anything unless you have an endgame and a follow through strategy to match that endgame. That goes doubly for the quality content you generate (and should be generating) for your business. Now more than ever search engines (particularly Google…SEE Hummingbird […]
Help Thy Client – How To Assess Your Business
Choosing the Path to Success… ..is not a random option. As this week’s theme (Alice in Wonderland) suggests, your desired destination determines the road you take and path you travel to reach that destination. So determining your goals, your mission, your business’s purpose…all the way down to the brass tacks of what are your loss-leader […]