As marketers, we all want to make our websites as informative and relevant to our visitors as possible. That’s how you convert the most leads, right? Marketers looking to customize content to be more relevant for their target audience have likely embraced smart content to do that — customizing a contact’s web experience using the information […]
How to Use Data to Make Smarter Marketing Decisions
Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all?
Why We Shouldn’t Stop Innovating on Email
This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who’s sent a marketing email in the last decade doesn’t really need. We all know the story. Good email marketing is tough and […]
A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
“Lisa has recommended you!” Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer’s block.
Thom Yorke, BitTorrent, and Content Marketing’s Magic Moment
These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public. BitTorrent, a peer-to-peer file-sharing protocol that’s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present.