Marketers personalize emails to provide recipients more relevant content. Sales prepares demos specific to a prospect’s interests. So why on earth would you show the same exact website to every visitor?
The Psychology of Color: How It Affects the Way We Buy [Infographic]
Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a
A Simple Guide for an Effective Inbound Call Strategy
When I asked about the importance of her call channel for inbound marketing activities, the CMO of a mid-sized software company told me recently: “We don’t put our number prominently on our website or on our marketing materials, because if we did, we’d get a lot of unqualified calls that waste our salespeople’s time.”
Help Thy Client – Choosing a Web Development Company
Folks, I see this issue come up time and time again. It’s like a dating service hookup gone horribly wrong. A client chooses a web development company (sometimes a web design company…and yes the difference isn’t all that subtle) that they THINK are suited to accomplish their goals , they TRY to communicate their needs […]
Help Thy Client – Planning your Email Marketing Strategy
The age old question that I hear time and time again from clients is, how often can I email my database? I have to admit, when I get this question, red flags go off. It’s like a relationship in a Woody Allen movie. If you have to ask, then it probably means the romance is […]