Have you ever seen something in the window of a shop that you just had to have — and then bought it immediately? In most cases, that’s not how purchases are made. (And thank goodness, otherwise many of us marketers would be out of a job.) Most of the time, before becoming a customer, a person will […]
7 Ways to Build Credibility When You’re a New Leader
Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. And in the process […]
What Motivates Member Engagement for Nonprofits? [Infographic]
While no two organizations are created equal, the motivations behind joining one often are. By understanding what draws new members in—and just as important—what keeps them there, nonprofits can better understand where to allocate their marketing time and resources. Take a look at this infographic from abila’s Member Engagement Study, to see what universal truths members share across organizations. […]
Where to Learn Excel: The 10 Best Resources on the Internet
I, like most people, have some experience with Microsoft Excel — but not as much as I wish I did. For the most part, I’ve used it to brainstorm ideas, budget vacations, and make simple traffic and leads calculations. But thanks to my limited Excel skills, I’m subjecting myself to the tedium of updating my spreadsheets manually. I’m well aware that it’s […]
Business Ideas
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