Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer […]
Make Personas for Your Nonprofit [Free PowerPoint Templates]
Who are you marketing to? It’s a question that’s all-at-once simple, yet hard to answer in short and with confidence. For many nonprofits, this question is a vital one. With limited marketing budgets, and stretched resources nonprofits of all shapes and sizes cannot afford to waste their efforts on marketing that is not tailored to the right audiences. That’s where personas […]
22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]
Despite its impressive reach — over 300 million daily active users and counting — it took some time for marketers to realize the business potential of Instagram. Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you […]
5 Strategies to Build Trust and Sell Through Email
It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years […]
7 Excel Error Messages You’re Sick of Seeing (And How to Fix Them)
Here’s the truth: Excel struggles are real. As marketers, it’s likely that you know these tiny conflicts all too well. From accidental deletes to misplaced numbers, one click can throw your spreadsheet all out of whack. And putting it back together once you’ve done the damage can be seriously frustrating — not to mention, time-consuming. But you’re […]