Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event — it’s where the inbound movement gathers to connect, get inspired, and learn.
Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”
One hundred sessions is a lot to wade through (and it’s not even half of the breakouts for INBOUND this year!), so here are some of our picks for marketers of all stripes.
See something that strikes your fancy? Come join us from November 8-11 in Boston. To celebrate all these sessions, we’re giving $200 off All-Access Passes if you registered before the end of this month. Just use the code FIRST100 when you register.
100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer
For the Email Marketer
Nancy Harhut, CCO at Wilde Agency: 10 Human Behavior Hacks That Will Change the Way You Create Email
You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative.
Today, you need to know the decision-making shortcuts people use when they encounter your email — those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another.
Discover the 10 hacks that will get your target to open, read, and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
John Bonini, Growth Director at Litmus: The Evolution of Email Spam: What Your Subscribers Expect and How You Can Deliver It
Having permission only gets you so far with your subscribers nowadays. According to a Litmus survey of over 1K people, 40% said they’re spammed by brands they subscribe to and/or buy from.
Relevance is often talked about in mythical terms. What exactly is it, and how can we, as marketers, ensure it? In an attempt to lift the veil a bit, John Bonini is prepared to share some of Litmus’ secrets that have helped them ensure a more relevant experience for their subscribers.
Along with tips on setting expectations, personalizing the subject matter (not the subject), and writing compelling copy that sells, this presentation will also delve into data of more than 13 billion email opens tracked by Litmus to provide further insights.
For the Content Creator
Carrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: Make Your Content 3-D
Content marketing success today, seems defined as “you get what you pay for.” Even the best content needs a paid lift to catch readers and increase view frequency to improve engagement and conversion.
The good news: There’s a proven method. A 3-D mix of organic curation, creative production, and promoted connections. Mix all three properly and get the ROI you demand from your content marketing investment.
Salma Jafri, Founder and CEO at Salma Jafri Media: How to Upcycle your Content for Maximum Mileage
It is statistically proven that one of the top challenges content creators face is the constant act of creating new and original content. But what if you could create once, and benefit endlessly? That is the power of upcycled content.
For example, a YouTube video becomes a podcast, becomes a blog post, becomes a graphic, becomes a syndicated post. Releasing new upcycled content saves time for the creator in having to come up with something new, while attracting a new audience native to the medium and format. It’s a win-win — both for the content creator and the audience that craves information in its desired format.
For the Conversion Rate Fiend
Oli Gardner, Co-Founder at Unbounce: The Conversion Equation
What if a mathematical equation existed — an equation so complex and masterful, that it can calculate whether your marketing will work, or if it will fail? What if that equation could be understood by folks like you and I?
At INBOUND 2016, Oli Gardner will unveil the most ridiculously complicated equation you’ve ever seen. He’ll unpack “The Conversion Equation” into a sequence of tens of smaller formulae you can use to plot your place on “The Master Conversion Map”: a marketing ultrasound that represents your business optimization to-do list for 2016.
David Darmanin, CEO at Hotjar: 9 Things You Can Do Tomorrow to Make your Website Start Converting
Your website can be the most effective tool in your arsenal when it comes to turning visitors into customers and generating leads. But if you’re not building it for your visitors, it’s useless. You have to give the people what they want, not what you think they want.
In this session, Hotjar CEO and Founder David Darmanin will show you nine ways to use easily obtained data and feedback to turn your website into your agency’s highest performing salesperson.
For the Analytical Mastermind
Christopher Penn, VP of Marketing at SHIFT Communications: Building the Data-Driven Customer Journey
Do you understand the path your customers take toward conversion? Would you know if your customer journey were out of sync with your marketing operations?
In this session, you’ll learn what the best practice customer journey is for your industry, how to find your specific customers’ desired path to conversion, and what next steps to take to optimize your marketing for maximum ROI.
Jon Meck, Technical Marketing Manager at LunaMetrics: Go Beyond Hit Counting – Making Analytics-Informed Marketing Decisions
This session offers concrete takeaways and goals for your organization to become more “data-driven.” Using the free Google Analytics as a model for other platforms, learn how to best integrate with other services, confirm or challenge your beliefs about Google Analytics, and hyper-customize Google Analytics to your specific organization and its goals (both micro and macro).
For the Platforms Marketer
Rachel Happe, Principal and Co-Founder at The Community Roundtable: Social Media is Broken. Community is Your Duct Tape
Social media is no longer a place of deep engagement, it’s optimized to share content — increasingly paid content. No longer can brands, big and small, use their social efforts to meaningfully connect and converse with their audience.
What’s the alternative? Creating communities where your audience can easily interact while you determine the rules of engagement. Communities are the all-mighty duct tape, connecting individuals, building new relationships, and strengthening existing ones.
Ja-Nae Duane, Managing Partner-Innovation at Revolution Factory: See, Touch & Feel: How to Measure Experiential Marketing
Stunts. Pranks. Practical jokes. All tend to get lumped in with experiential marketing. But done right, experiential marketing can help your company stay fresh and innovative by pulling together different channels into one connected and memorable experience.
Ja-Nae Duane will give actionable advice on developing fully integrated and connected experiences based on a co-creator relationship with engaged consumers. The end results will demonstrate a brand’s ability to innovate while growing the overall company. Marketers can expect to leave this session with a clear understanding of how to make the most of these programs and earn meaningful, measurable results.
These are just a fraction of the 100+ sessions and speakers that we’ve already announced. Check out the full list here and share what you’re most excited about with us on Twitter @INBOUND.
Don’t forget to grab your ticket by the end of June so that you can see these amazing sessions and save an additional $200. Just use the code FIRST100 when you register.