Marketing should be the essential source of new clients for your business. Over the last few years, all too often we receive a call from a defeated business owner stating their marketing efforts have returned void. Subscriptions are down for print and television media, because we now live in a digitally driven world. Effective marketing is now digital marketing.
A false assumption is that digital marketing is for global businesses only. We focus on local businesses and reaching locals with your product. We partner with business owners to strategically reach their future clients. Here are a few of our marketing tips:
Have a Clean, Professional Design
Local customers who are browsing websites to decide where to eat, shop or obtain various services are going to make a judgement about your business based on its website. So you need to make sure that it looks professional and offers all the relevant information they might be looking for.
Include Address and Hours
One of the most common things customers look for on websites of local businesses is the location and hours. Make sure that information is clearly marked and easy to find so customers won’t be left guessing.
Offer Multiple Contact Methods
You should also make it easy for people to contact you if they have additional questions. Offer a phone number, email, social media accounts, live chat, or some combination so that people always have a way to get in touch.
Have a Clear Call to Action
The main goal of your website is likely to help your business gain customers. So you need to make it clear to people who visit how they should go about doing business with you. Do they need to call and make an appointment? Should they just stop by during business hours? Have a clear call to action so that customers will know exactly what steps they should take.
Regularly Post on Social Media
This may be an obvious local digital marketing tip as social media can also be a great tool for targeting potential customers online. But you have to actually engage people on those sites. That means you have to post regularly to stay top of mind.
Contact Us to Discuss Your Marketing Plan
We encourage you to take us as your marketing partner. The proof will be in the results you receive. Digital marketing can restore your faith in marketing to locals. Call Southern Tide Media today.
