Truthfully, not all of us have the best design chops — but that doesn’t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you’ll find yourself dragged into a project like a website redesign. Suddenly, it’ll feel like you’re in a foreign country and […]

It’s a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent. And change is inevitable as you grow, and it should be embraced, but how do you make sure you remain agile while scaling from a small to a medium-size agency, or from medium to a […]

Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing’s biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes. Creating a new […]

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise. Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going […]

Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel, no one would deny that the invention is creative, but it’s not likely to be hailed as the next big thing in transportation. Creativity needs to be informed by real perspectives and grounded in a real-world […]

With the average attention span dipping to just 8.25 seconds — as short as that of a goldfish— today’s marketers are tasked with creating content that’s engaging enough to appeal to distracted consumers. With that in mind, Snapchat — a real-time messaging and multimedia app — has become an increasingly attractive channel for those looking […]

If you’re among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email. And you can chalk it up to dopamine — the neurotransmitter that makes us keep doing stuff that feels rewarding. Back in the day, those […]