Remarketing Tool: Adroll
Remarketing is the process of getting back in front of those web users after they have visited your website. It’s a popular (and pervasive) way of online advertising nowadays. Companies large and small have signed up for remarketing programs. It allows you to leverage someone who is behaviorally interested in your company (products and services) and showing your information to them again as they travel around the web. So, let’s say you visit Disney.com and then move on to other websites, like Yahoo, or CNN, or heck, most any other website that service ads. Ad Networks such as those run by ValueClick and others, boast of having 98% coverage. Essentially it means, there’s no way you can hide! (Well, mostly, but that’s another article entirely.
There are several online services (including Google and ValueClick) that allow for you to “easily” (and I say that loosely, because Google’s remarketing set up can be daunting) create remarketing campaigns. At Southern Tide Media, we’ve set up Google remarketing campaigns and we’ve used ValueClick, ReachLocal, and Quantcast and honestly, we weren’t all that impressed with the results, the labor, and/or the costs. Recently, we have been setting up AdRoll remarketing campaigns, and though the long term jury is still out, at this point we LOVE them.
So What’s so great about Adroll?
First off, its easy to set up. It starts with a 14 day FREE trail (or $60 of ad spend, which ever comes first). It’s extremely easy to set up. The user interface and dashboard reports are impressive. And, it allows you to do remarketing across the web and on Facebook to build up those fans. All quick and easy. And, for those you who are used to the way Paid Search works (say with Bing Ads, or Google Adwords) then you won’t be surprised by the ad spend costs provided by Adroll. It’s based on a several different metris, including but not limited to clicks, impressions, conversions, and also how refined or granular you want to go with who and where your ad(s) show up. The more targeted, the more expensive. The more competitive, the more expensive. You get the idea. But like other paid search venues, you set the budget. There are no minimums. So if you want to dip your toe in an spend $15, so be it. And remember you essentially get $60 free advertising when you first sign up. What’s to lose?