In late 2018, the four hotels under the Sands Resorts umbrella decided to go through a rebranding process. Southern Tide Media was chosen for logo design, website redesign, as well as their digital marketing partner. The new branding groups are Ocean Annie’s Resort, North Shore, and Sand Dunes. Southern Tide Media is the Sands Resorts full creative agency, doing all of their creative design for in-house signage, print materials, web materials, and billboards.