It’s difficult to communicate emotion through just text — and as a digital marketer, you’re always looking for ways to make more meaningful connections with your audience.
Images make it easier for you to bring your stories to life, as well as overcome linguistic and cultural barriers between you and your audience. If you’re not using graphics to your advantage, you’re missing out on a huge chance to make a personal connection with your audience and increase engagement with your content as a result.
How can you use images strategically on social media channels, on your website, and within your content? What kinds of photos will draw your audience in and enhance the experience your brand delivers?
We worked with iStock, one of the leading photography providers for content creators around the world, to bring you this handy guide to effective imagery.
In this ebook, you’ll find tips on:
- Improving brand sentiment with images that are perfectly curated and optimised for your audience.
- Optimising your images to drive traffic from organic search, social media, and paid social posts.
- Using images and color schemes strategically to increase conversion rates.
- A/B testing your images.
- Optimising your photos for Google search.
Ready to leave ugly, uncoordinated, and random photos behind?
Download your completely free copy of The Digital Marketer’s Guide to Effective Imagery now to learn how to select images that not only look beautiful, but also resonate with your audience.