Planning your digital marketing is a strategic process. You want to clarify your business message, review what has and did not work, and choose the best graphics for your brand. Often a business owner feels the need to impress and show off the business. This pressure often turns into marketing your business to impress other business owners, rather than speaking to your audience. Don’t let this pressure drive you away from your audience. Choose to use your digital marketing to speak their language.
Choosing to put your audience at the heart of your digital marketing strategy is possible through developing a business marketing persona.
Develop Useful Personas:
- Start with the basics and note down all the demographic information you know about your target consumer – like age, gender and location.
- Then dig a little deeper and Identify the problems you can help your target persona solve.
- Delve into their emotional desires, goals, aspirations and fears and document all of the factors that could make them tick (think about their conscious and unconscious desires).
- Audience reports through Google Analytics and Insights provided on Facebook and Instagram business accounts to identify key characteristics of your target persona like age, sex, career, etc.
Use this persona as your target. Marketing is an emotion grabbing process. Strive first to use data to know where your consumers will be on every step of their purchasing path, learn what appeals to them, and design your marketing to touch them all along their journey. This informed approach to digital marketing builds your brand loyalty as your audience feels your marketing is personalized to meet their needs. Contact Southern Tide Media to transform your digital marketing.
