It’s difficult to communicate emotion through just text — and as a digital marketer, you’re always looking for ways to make more meaningful connections with your audience. Images make it easier for you to bring your stories to life, as well as overcome linguistic and cultural barriers between you and your audience. If you’re not […]
Digital Marketing
9 Signs It’s Time to Grow Your Content Team
Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect you to deliver good material. You might be able […]
How to Rock Your Back-to-School Sales & Marketing [Infographic]
Back-to-school season is here, and it’s bigger than ever. In the U.S., 17.2% of the entire year’s retail sales happen during back-to-school shopping. That’s a cool $828 billion dollars annually. But, there’s a big way that the back-to-school season differs from the holidays – discounts. 46% of shoppers said that price is one of their […]
A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]
Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one? There’s a lot to love about customer loyalty programs, from higher retention rates to the likelihood they’ll spread the word about your business with their […]
How 6 Little-Known Athletic Brands Are Changing the Face of Fitness
When every new knick-knack on the block is labeled “disruptive” within an hour of its launch, how do we know if something actually breaks new ground? The fitness industry is a perfect case study for real innovation. Estimated to be the next trillion dollar market, it‘s proof that people are more than willing to shell […]
