Digital Marketing

It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years […]

Here’s the truth: Excel struggles are real. As marketers, it’s likely that you know these tiny conflicts all too well. From accidental deletes to misplaced numbers, one click can throw your spreadsheet all out of whack. And putting it back together once you’ve done the damage can be seriously frustrating — not to mention, time-consuming. But you’re […]

The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. Enrollment rates continue to decline, especially for four-year for-profit and two-year schools. Four-year universities see flat enrollment rates. As the pool of potential students gets smaller, the options they have for school are increasing. New programs like Promise and […]

Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd. It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture, or a brand unveiling new innovative product designs. If it’s an area we’re interested in, we […]

You’ve heard this common theme repeated by your parents, your teachers, your managers … even your significant others: It’s up to you to take ahold of the opportunities presented and make something of them. The problem is that opportunities usually equal choosing the hard thing. It’s much easier to stay constant on the current path, walking […]