Building Relationships while Building Brands
Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise. Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going […]
Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel, no one would deny that the invention is creative, but it’s not likely to be hailed as the next big thing in transportation. Creativity needs to be informed by real perspectives and grounded in a real-world […]
Lead magnets are an effective technique for gaining a prospect’s contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that? In this article, I want to show you nine different lead […]
With the average attention span dipping to just 8.25 seconds — as short as that of a goldfish— today’s marketers are tasked with creating content that’s engaging enough to appeal to distracted consumers. With that in mind, Snapchat — a real-time messaging and multimedia app — has become an increasingly attractive channel for those looking […]
If you’re among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email. And you can chalk it up to dopamine — the neurotransmitter that makes us keep doing stuff that feels rewarding. Back in the day, those […]
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Serving small to medium businesses, corporations, and nonprofits nation-wide, online and in the Carolinas. Our key digital marketing services include SEO, PPC, Email Marketing, Social Media Marketing, Lead Generation, Marketing Strategy, CRM, and Marketing Automations. We also offer full creative, design services, and traditional services such as collateral design and direct mail marketing.
